Athens is one of the best start–up hubs in the world, offering access to highly educated and skilled human capital, combining talent, consumer needs and aspirations, according to Virgin Best Start-up Hub Series.

According to Haris Makryniotis, MD of Endeavour Greece, there has been a recent boom in the number of start-ups in Greece, counting 144 in 2013 compared to 20 in 2010, as well as sharp increase in investment raised by start-ups, from less than €1 million in 2010 to more than €40 million in 2013, primarily driven by EU structural funds.

Focusing on the best aspects of doing business in Athens, Alexis Pantazis, co-founder of Hellas Direct, the first insurance company that deals directly with consumers - without middlemen - praises talent in Greece, whereas Marco Veremis, founder of Upstream, a successful mobile monetization company refers to the specialized level of education, especially in tech fields.

See also: Greek News Agenda: 7 Greek Start-Ups You Need to Know About! & Startup Business Booming in Greece, Business Insider: Greece Is Becoming A Huge Startup Incubator Despite Economic Crisis